Understanding Customer Behaviour (project) (5cr)
Code: R0230-3026
General information
- Timing
- 01.05.2025 - 30.11.2025
- Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Hyvinkää
- Teaching languages
- Seats
- 20 - 30
- Degree programmes
- Degree Programme in Business Management (HBB2), Laurea Hyvinkää
- Teachers
- Pyry Airaksinen
- Leena Ukko
- Teacher in charge
- Pyry Airaksinen
- Groups
-
HBB225KNDegree Programme in Business Management, daytime studies, K25, Hyvinkää
- Course
- R0230
Further information
For digital servide development and cyber security students: Last implementation of the study unit targeted to your groups was in autumn semester 2024. Discuss with the teacher in charge of the study unit ND00CC64 Customer Experience and Marketing the possibility of completing the study unit with a scope of five credits or consult your tutor teacher.
Objective
The student is able to
- define the factors that underlie customer actions, feelings and judgment processes
- describe purchasing decisions from the perspective of the individual and the organization*
- analyze patterns and trends in customer behavior
*The verb 'understand' has been replaced effective 1st of August 2024.
Evaluation scale
H-5