Customer-Oriented Business Development and Marketing (10op)
Opinnon tunnus
Opintojakson perustiedot
- Laajuus
- 10 op
Tavoitteet
The student is able to:
- evaluate the prerequisites for customer-oriented operation, and different customer needs and solutions
- develop customer-oriented business models and processes
- innovate customer-oriented products and services*
- choose the right marketing measures for different target groups
*The verb 'develop' has been replaced effective 1st of August 2024.