Marketing and Customer Experience (5cr)
Study unit code
General information
- Credits
- 5 cr
Objective
The student is able to
- use the basic terms of marketing
- describe the significance and role of marketing as part of business operations
- describe the significance of marketing methods as part of a marketing strategy
- describe and understand the significance of customer experience in profitable business
Further information
The study unit is assessed using requirement level 1 of Laurea's common evaluation criteria.