Market Entry (10op)
Opinnon tunnus
Opintojakson perustiedot
- Laajuus
- 10 op
Tavoitteet
The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations