Developing Conference and Congress Services into an Experience (10cr)
Study unit code
General information
- Credits
- 10 cr
Objective
The student is able to
- analyze the experience of a service from the viewpoint of a customer
- plan and implement international customer-oriented conference and congress services
- apply service design methods in the development towards peak experience
- implement a service as a conceptualization process
- analyze the value of an experience for the customer and the service provider