From an Idea into a Product (5cr)
Study unit code
General information
- Credits
- 5 cr
Objective
Student is able to
- search for and apply the latest trends of the cosmetics industry
- analyse the reliability of the information about a raw material in a cosmetics advertisement
- analyse the marketing solutions, advertising text and visual implementation of a cosmetics advertisement
- plan cosmetics advertising that follows legislation and good advertising practices
Equivalent study units