Marketing communications (10cr)
Study unit code
General information
- Credits
- 10 cr
Objective
The student is able to
- based on trends and megatrends, anticipating the development trends in the beauty industry, lifestyle ideas and consumer's purchasing behaviour
- planning the use of marketing-related competition methods in all-inclusive marketing of a company
- planning online marketing
- analysing factors that influence images in cosmetics industry business
- planning the visual marketing of a company
- taking part in working life driven projects
- analysing factors relevant to the profitability of marketing and assessing profitability from different perspectives