Digital Service Business and Marketing (10op)
Opinnon tunnus
Opintojakson perustiedot
- Laajuus
- 10 op
Tavoitteet
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Vastaavat opintojaksot