Deep Customer Insights Through Ethnographic Research (5op)
Opinnon tunnus
Opintojakson perustiedot
- Laajuus
- 5 op
Tavoitteet
The student is able to
- use the ethnographic approach in service development
- apply qualitative research methods
- discover unarticulated customer/user needs and envision the opportunities this opens up
- analyse customer/user experiences across all the touch points of an organisation