Cosmetics Industry Macro Environment (5cr)
Study unit code
General information
- Credits
- 5 cr
Objective
The student is able to
- analysing the impact of basic phenomena of the national economy on the business of a company
- mapping the characteristics of the cosmetics industry business environment
- evaluating the financial operation of service and marketing companies and analysing their profitability
- recognizing the basic concepts of logistics and understanding the significance of logistics for the operations of a company
- evaluating the significance of purchasing as a strategic activity of a company
- drawing up a business analysis