Brand Mash-Up – Transforming Your Business Through Collaboration (5op)
Opinnon tunnus: HY00BM74
Opintojakson perustiedot
- Laajuus
- 5 op
Tavoitteet
The student is able to:
• understand the basics of branding in theory and in practice
• understand the financial value of branding and IPR-issues
• understand how AI can be used in Brand Mash-Ups
• design viable new service or product brands with brand mash-up tools