Nudging Transformational Change into Action (5cr)
Study unit code
General information
- Credits
- 5 cr
Objective
The student is able to:
• understand the role of heuristics and biases in business environment
• explore the fields of behavioral economics and behavioral decision making
• identify and evaluate psychological factors that either promote or challenge transformation change
• apply behavioral factors in change management
• analyze ethical aspects of behavioral interventions and nudges