Digital marketing & sales channels, go-to-market, customer relationships (0cr)
Study unit code: NU00CE62
General information
- Credits
- 0 cr
Objective
DIGITAL MARKETING AND SALES CHANNELS, GO-TO-MARKET AND CUSTOMER RELATIONSHIPS
Digital marketing channels, content production, campaigns and targeting, search engine advertising, web analytics, sales promotion methods, sales processes, reseller channels, GO-TO-MARKET activities, and B2B customer relationship management.