Service Design (10op)

Opetusmenetelmät

Online course in Optima with team work emphasis. Individual tasks will be done during the course as well.
Kick off at the campus 12.9.2019.

Aika ja paikka

The online course will be held between 12.9.-5.12.2019. Kick off day will be held at the Leppävaara campus.The course is in Optima learning platform. Pre-assignments due during 2.9.-12.9.

Oppimateriaalit

Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly.
Ebook:
https://laurea.finna.fi/Search/Results?lookfor=this+is+service+design+doing&type=AllFields
Knapp, J., Zeratsky, J. & Kowitz, B. 2016. Sprint: How to Solve Big Problems and test new ideas in Just Five Days. New York: Simon & Schuster Paperbacks.

Toteutuksen valinnaiset suoritustavat

Optional courses: Sprint & Project-based executions.
Normal recognition of prior learning and demonstration of competence are applied.

Harjoittelu- ja työelämäyhteistyö

Service Design Project for a company or organisation.
Student teams (5-6 persons per team) will develop a service concept for organization provided by the instructors.

Tenttien ajankohdat ja uusintamahdollisuudet

Kick-off day at Leppävaara campus 12.9.2019.
Pre-assingment due week 36, prior to course start.
Final presentations online in Zoom 2.12.2019.
Course ends 5.12.2019
Full schedule will be presented at Kick-off.

Kansainvälisyys

Excecution in English.

Opiskelijan ajankäyttö ja kuormitus

The course is 10 ects which equals approximately 270 h of studying.
Most of the work will be done in teams.
The tasks are scheduled in phases throughout the course.

Sisällön jaksotus

Study unit consists of the following phases:
- Pre-assignment, which will be opened and informed to students prior to course start
- Service Design project kick-off day at the campus
- Online work in teams in the following phases:
*Map and Understand
*Forecast and Ideate
*Model and Evaluate
*Conceptualize and Influence (incl making of final presentations)
-Final presentations in Zoom online workspace.

Lisätietoja opiskelijoille

KEY CONCEPTS
Service design / design thinking
Service design process and tools
Customer Insight (Persona & Customer Journey)
Value proposition
Prototyping & testing
Business Model Canvas
Service Concept

Tavoitteet

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Arviointiasteikko

H-5

Lisätiedot

KEY CONCEPTS
Service design / design thinking
Service design process and tools
Customer Insight (Persona & Customer Journey)
Value proposition
Prototyping & testing
Business Model Canvas
Service Concept