New Service Development and Innovative Business Models (5op)

Opetusmenetelmät

The study unit consists of two parts: participation in contact days and learning assignments.

Aika ja paikka

Schedule for contact days:
4.3.2021 09.00 - 16.30: Practicalities of the study unit, introductory lecture, preassignment presentations, working in groups
The first contact day is in Zoom: https://laurea.zoom.us/my/ottmake

8.4.2021 09.00 - 16.30: Guest lectures, working in groups (case assignment)
8.5.202 09.00 - 16.30: Working in groups, case assignment presentations, reflection

Oppimateriaalit

To be announced in Canvas. Selection of books and articles related to various aspects of new service development.

Harjoittelu- ja työelämäyhteistyö

Learning assignment in collaboration with a case company.

Opiskelijan ajankäyttö ja kuormitus

5 credits = 5x 27 hours (135h)

Lisätietoja opiskelijoille

Having completed the study unit a student is able to
- analyse, develop and design business models
- develop and model innovative service concepts as a part of a service system

In addition, the aim is to foster a comprehensive understanding of service design: How design thinking is integrated with business design and how this is realised through the business model concept?

Tavoitteet

The student is able to
- develop service logic into a business model
- develop and model innovative service systems, concepts and processes
- analyze the changes in the business environment and develop new business models based on the analysis

Arviointiasteikko

H-5

Lisätiedot

Having completed the study unit a student is able to
- analyse, develop and design business models
- develop and model innovative service concepts as a part of a service system

In addition, the aim is to foster a comprehensive understanding of service design: How design thinking is integrated with business design and how this is realised through the business model concept?