Digital Service Business and Marketing (10cr)
Code: R0218-3044
General information
- Enrollment
- 24.05.2021 - 30.05.2021
- Registration for the implementation has ended.
- Timing
- 01.09.2021 - 31.12.2021
- Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 0 cr
- Virtual portion
- 10 cr
- Mode of delivery
- Distance learning
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Degree Programme in Safety, Security and Risk Management (HRA), Laurea Leppävaara
- Teachers
- Anna Nolvi
- Teacher in charge
- Anna Nolvi
- Scheduling groups
- Pienryhmä 1 (Size: 15 . Open UAS : 15.)
- Small groups
- Pienryhmä 1
- Course
- R0218
Teachin methods
Note for student! This is ONLINE studies.
Digital marketing knowledge and tools are essential in todays business. In this study units you’ll go though different certifications and you’ll get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule.
Canvas will be open by the beginning of the study unit.
Location and time
Schedule in Canvas. Deadlines applied. Late or partiial submissions may yield points according to supervisor's discretion. No physical presence in the campus required.
Materials
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library
Completion alternatives
No other options in this implementation.
Employer connections
Observations only, no co-operation with companies required
Exam schedules
See in Canvas when open. There are about 6 submission deadlines.
Objective
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Evaluation scale
H-5