Market Entry (10op)
Toteutuksen tunnus: R0301-3015
Toteutuksen perustiedot
- Ilmoittautumisaika
- 29.11.2021 - 05.12.2021
- Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
- 01.02.2022 - 31.05.2022
- Toteutus on päättynyt.
- Opintopistemäärä
- 10 op
- Lähiosuus
- 0 op
- Virtuaaliosuus
- 10 op
- Toteutustapa
- Etäopetus
- Toimipiste
- Laurea Verkkokampus
- Opetuskielet
- englanti
- Paikat
- 40 - 50
- Koulutus
- Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
- Opettajat
- Ove Backlund
- Ajoitusryhmät
- Pienryhmä 1 (Koko: 10 . Avoin AMK : 10.)
- Pienryhmät
- Pienryhmä 1
- Opintojakso
- R0301
Opetusmenetelmät
This course is an online course.
The course consists of five learning themes with various assignments. The assignments can be done independently or in teams of 2 students.
Aika ja paikka
This is an online course.
Oppimateriaalit
E.g.
Hollendsen, Svend 2014: Global Marketing, edition 6
Czinkota, Ronkainen, Moffett. 2005: International business, edition 7
Hill, Charles 2011: International Business.
Cavusgil, Knight, Riesenberger. 2012: International Business
Various ebooks
Harjoittelu- ja työelämäyhteistyö
The students will step by step develop a marketing plan for a new foreign target market of an existing or a fictional company.
Tenttien ajankohdat ja uusintamahdollisuudet
1.2.2022 The course starts. Please introduce yourself in Canvas to confirm that you will continue on the course (theme Orientation). Please also inform about a possibly formed team (max 2 students).
17.5.2022 DL of the final report, Marketing plan. .
There are two retake dates, 24.5.2022 and 31.5.2022. You can submit late papers to the right return boxes until and on those dates at the latest. After the second retake date no new assignments will be evaluated.
Kansainvälisyys
This course is suitable for the exchange students.
Sisällön jaksotus
1. Global marketing today - DL 22.2.2022
2. Analysis of the target market - recommended DL 15.3.2022
3. Marketing strategy - recommended DL 5.4.2022
4. Entry modes - recommended DL 26.4.2022
5 . Marketing plan - DL 17.5.2022
There are two retake dates, 24.5.2022 and 31.5.2022. You can submit late papers to the right return boxes until and on those dates at the latest. After the second retake date no new assignments will be evaluated.
Tavoitteet
The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations
Arviointiasteikko
H-5