Marketing Project (10cr)
Code: HL00BU31-3002
General information
- Enrollment
- 23.05.2022 - 29.05.2022
- Registration for the implementation has ended.
- Timing
- 22.08.2022 - 16.12.2022
- Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 5 cr
- Virtual portion
- 5 cr
- RDI portion
- 10 cr
- Mode of delivery
- Blended learning
- Campus
- Laurea Tikkurila
- Teaching languages
- Finnish
- Seats
- 20 - 40
- Degree programmes
- Liiketalouden koulutus (HLV2), Laurea Tikkurila (Finnish)
- Teachers
- Petri Oikkonen
- Mikko Karppanen
- Marika Mäki
- Teacher in charge
- Kari Halme
- Groups
-
HLV222SNLiiketalouden koulutus, päivätoteutus, S22, Tikkurila
- Study unit
- HL00BU31
Learning outcomes
The student is able to
- implement a marketing development project in a team
- assess prerequisites for customer-oriented operation, and different customer needs and solutions-
- act and communicate in a customer-oriented manner
Teaching methods
Opintojakson osaamistavoitteet:
Opiskelija osaa
- toteuttaa markkinoinnin kehittämisprojektin tiimissä
- arvioida asiakaslähtöisen toiminnan edellytyksiä, erilaisia asiakastarpeita ja -ratkaisuja
- toimia ja viestiä asiakaslähtöisesti
Further information for students
The project provides similar competences as study unit HL00BQ78 Introduction to Marketing and thus bot studies can not be included in the degree.
Evaluation scale
Approved/Failed