Digital Analytics and Consumer Insight (5cr)

Learning outcomes

The student is able to
- recognize the consumer behavior offline and online (per main demographics)
- plan data collection pointsand methods online
- analyze data (e.g. aggregation, trends, comparison)
- visualize results (e.g. dashboards)
- plan consumer activation methods based on data

Teaching methods

This course will be organized at Tikkurila campus and partly online. All needed material is in Canvas- platform.

After taking the course you are able to:
-recognize the consumer behavior offline and online (per main demographics)
-plan data collection points and methods online
-analyze data (e.g. aggregation, trends, comparison)
-visualize results (e.g. dashboards)
-plan consumer activation methods based on data

Time and location

This course will be organized at Tikkurila campus and partly online. All needed material is in Canvas- platform.

Learning materials and recommended literature

All material needed will be found in Canvas platform for enrolled and accepted students. The course assignments include Analytics -exams and certifications.

Co-operation with working life and/or RDI

Individual work is related to project's GA data

Forms of internationality

Study unit is suitable for Laurea exchange students and for Laurea students abroad.

Student workload

Some self-paced studies, e.g. certificates.

Content and scheduling

-recognize the consumer behavior offline and online (per main demographics)
-plan data collection points and methods online
-analyze data (e.g. aggregation, trends, comparison)
-visualize results (e.g. dashboards)
-plan consumer activation methods based on data

Evaluation scale

H-5