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Data-driven Decision Making (5cr)

Code: HL00BQ82-3040

General information


Enrollment
27.11.2023 - 03.12.2023
Registration for the implementation has ended.
Timing
15.01.2024 - 31.03.2024
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
0 cr
Virtual portion
5 cr
Mode of delivery
Distance learning
Campus
Laurea Virtual Campus
Teaching languages
English
Seats
20 - 40
Degree programmes
Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
Marika Nikkinen
Marjaana Ajanto
Lassi Tissari
Kaija Koivusalo
Teacher in charge
Marjaana Ajanto
Groups
HLG223KA
Liiketalouden koulutus, digitaalinen markkinointi, monimuotototeutus, K23, Otaniemi
Course
HL00BQ82

Teachin methods

Welcome to study current topics related data and its meaning in business.
The study unit will include:
- Introduction to data and data based thinking
- Data driven decision making
- Data and business
- Data and data related tools
There will be collaboration with companies during the course.
Course will be in English.

Please note that this course has replaced the previous Service Business Management (R0219) course.

Materials

Strategic Analytics. Harvard Business Review Press, 2020.

Bernard, M. (2017). Data Strategy

Jackson, P. & Carruthers, C. (2019). Data Driven Business Transformation. John Wiley & Sons, Incorporated.

Listenmaa, J. (2023). Laita tieto töihin: Tiedolla johtamisen käsikirja. Alma Talent.

Employer connections

There will be cooperation with companies that use data in their business planning and scoring.

Further information

The following applies to digital service development and cyber sercurity students: The last study unit implementation of the study unit targeted for your gropus is scheduled for spring semester 2026 (please check the study offering for any changes). After this you can complete the study unit ND00CC10 Data-driven IT 5 cr instead.

Objective

The student is able to
- use planning, analysis and decision-making tools and techniques in strategic planning
- analyze financial statements and business reports and use them as a basis for decisions
- make business decisions in various business contexts
- apply data in decision making

Evaluation scale

H-5

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