Digital Business (project) (15cr)
Code: R0296-3013
General information
- Enrollment
- 22.05.2023 - 28.05.2023
- Registration for the implementation has ended.
- Timing
- 01.08.2023 - 31.12.2023
- Implementation has ended.
- Number of ECTS credits allocated
- 15 cr
- Local portion
- 8 cr
- Virtual portion
- 7 cr
- Mode of delivery
- Blended learning
- Campus
- Laurea Hyvinkää
- Teaching languages
- English
- Seats
- 4 - 10
- Degree programmes
- Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
- Teachers
- Nina Weckman
- Aapo Hollanti
- Mervi Talonen
- Teacher in charge
- Aapo Hollanti
- Groups
-
HLB222KNLiiketalouden koulutus, päivätoteutus, K22, Hyvinkää
- Course
- R0296
Objective
The student is able to
- recognize the consumer behavior offline and online (per main demographics)
- plan data collection pointsand methods online
- analyze data (e.g. aggregation, trends, comparison)
- visualize results (e.g. dashboards)
- plan consumer activation methods based on data