Digital Marketing and Sales Project (15cr)
Code: HL00BU35-3039
General information
- Enrollment
- 19.05.2025 - 25.05.2025
- Registration for the implementation has ended.
- Timing
- 04.09.2025 - 16.12.2025
- Implementation is running.
- Number of ECTS credits allocated
- 15 cr
- Local portion
- 15 cr
- Mode of delivery
- Contact learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Tikkurila
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Liiketalouden koulutus (HLV2), Laurea Tikkurila (Finnish)
- Teachers
- Liko 1 Virtuaali
- Kari Halme
- Tiina Turku
- Teacher in charge
- Kari Halme
- Groups
-
HLV224SNLiiketalouden koulutus, projektijohtaminen, päivätoteutus, S24, Tikkurila
- Study unit
- HL00BU35
Learning outcomes
The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts
Further information for students
The project provides similar competences as study units HL00BQ81 Digital Marketing and Sales and HL00BQ82 Data-driven Decision Making. Thus if you have completed this study entity you can not include the these two in your degree.
Evaluation scale
H-5