Digital Marketing and Sales (project) (10cr)
Code: HL00BQ81-3086
General information
- Enrollment
- 18.05.2026 - 24.05.2026
- Registration for introductions has not started yet.
- Timing
- 01.08.2026 - 31.12.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 10 cr
- Mode of delivery
- Contact learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Hyvinkää
- Teaching languages
- English
- Seats
- 20 - 30
- Degree programmes
- Degree Programme in Business Management (HBB2), Laurea Hyvinkää
- Teachers
- Pyry Airaksinen
- Teacher in charge
- Pyry Airaksinen
- Groups
-
HBB225KNDegree Programme in Business Management, daytime studies, K25, Hyvinkää
- Course
- HL00BQ81
Further information
The last study unit implementation for security, safety and risk management students will be arranges on spring semester 2025. In case you have not completed the study unit latest by then, you can attend the study unit implementation targeted for the business management students.
Objective
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Evaluation scale
H-5