Customer-orientation in Services (5cr)
Study unit code
General information
- Credits
- 5 cr
Objective
The student is able to:
- explain the nature of services as a part of customer experience
- describe the role of service offering to providing customer-oriented services
- define service quality factors
- collect market information and use it to understand consumer behaviour
Further information
Opinnon tavoitteena olevan osaamisen arvioinnissa käytetään Laurean yhteisten arviointikriteereiden vaativuustasoa 1.